Theres a New Hero in Town

         Remember when Dad used to be there to always save the day, he was the one we called our hero. In this commercial, the car company Hyundai makes an analogy of Dad always being there to save the day to a car now saving the day when Dad can't. The video outlines the many ways Dad has saved the day and how he was always there. However, as time progresses, Dad won't always be there and that is where the new Hyundai Genesis is then introduced into the commercial, at then end.           The plot of Dad saving the day has a huge significance on the audience because it appeals to the audience emotionally. It progresses from Dad saving the day as a child up until teenage years. This makes a connection to a majority of people because the actions taking place are common in the every day life of a parent, not just the father.
          In the video, there isn't much dialogue exchanged, however, after every moment Dad saves the day, he says "i got you" or "woooah" and it shows that he drops everything immediately to protect his son. At the end, the son almost crashes from being distracted and he then says "sorry."A rhetorical technique that is incorporate is metaphor. It compares the many ways Dad saves the day to how the new Hyundai Genesis can now also save the day. It makes a ton of comparisons from almost tripping over, to almost crashing the bike into a truck, from almost falling into the river, to almost getting hit standing next to a pinata. It connects with the audience because it logically appeals to the audience by making them say in their heads "oh, i remember a time like that" or "i remember when that happened."
          We empathize these characters in the video because Dad is saving the day and we almost cringe seeing the child almost get hurt, but Dad then last second steps in and takes the hit or saves the day. It shows how a father will sacrifice his well being for his child. The Dad is dressed as a family man in casual clothes, as well as the child is dressed in normal casual attire. The Dad is fairly young in the beginning and the child is about 3 or 4. The video then progresses by a couple years after each time Dad saves the day. Their ages play a huge significance because it forms a common ground with a majority of families today in society. The setting changes multiple times from being in a park, to going fishing, to being at a family party, all the way to learning to drive in a neighborhood.
          There isn't many cut ins in this commercial, yet the camera angle tends to stay focused on the action taking place. This affects the audience and it keeps them engaged. The commercial takes place outdoors and has a lot of green scenery. The mood is relaxing and it shows the family having a good time. There is a song that plays in the background that complements the theme. The lyrics say how "I will always be there" and "you can count on me like 1, 2, 3." It shows how Dad will always be needed but sometimes he won't be able to control some things. The music impacts the audience emotionally and in a way makes them appreciate Dad more and how we can count on him to be there when we need him.
          Towards the end, the Hyundai Genesis is introduced. It shows the teenager driving with Dad and seeing a pretty girl and getting distracted. He takes his eyes off the road and doesn't see the car in front of him pulling out. He keeps staring at the girl, which is a common thing young teens do as they are driving, they get easily distracted which symbolizes the generation of our society always getting easily distracted. The car then automatically brakes preventing an accident and therefore saving the day. It then says, remember when only Dad can save the day. This appeals to the family audience and those that want to keep their family safe. This car symbolizes safety and that is what families prioritize.